Asked by
Yaneli Hernandez
on Nov 20, 2024
Verified
The more familiar customers are with a brand, the harder their decision-making process will be.
Decision-Making Process
A series of steps taken by an individual or a group to identify and evaluate options and make a choice among alternatives.
Familiar
Well-known or easily recognized by many people due to exposure or experience.
- Understand the function of brands in distinguishing between products and companies.
Verified Answer
MP
Learning Objectives
- Understand the function of brands in distinguishing between products and companies.