The _________ model of informed consent permits the company to collect personal information until the customer specifically requests that the data not be collected.

A) opt-in
B) opt-out
C) sign-up
D) sign-out

Informed Consent

The agreement by a participant to partake in a research study or medical treatment after fully understanding all its terms and implications.

Opt-In

A method of permission marketing where users explicitly choose to receive promotional or informational material, usually via email.

Opt-Out

Opt-out refers to the choice made by individuals to exclude themselves from a particular service, activity, or data collection process, typically in marketing or online tracking.