The marketing planning process typically requires the coordination of at the top of the corporate hierarchy with more at the bottom.

A) broad-based decisions; narrowly defined actions
B) planning actions; broad-based decisions
C) large-scale activities; broad decisions
D) important decisions; complex decisions
E) implementation activities; narrowly defined decisions

Question

The marketing planning process typically requires the coordination of __________ at the top of the corporate hierarchy with more __________ at the bottom.

A) broad-based decisions; narrowly defined actions
B) planning actions; broad-based decisions
C) large-scale activities; broad decisions
D) important decisions; complex decisions
E) implementation activities; narrowly defined decisions

oh no the beedrills · Accepted Answer

Final Answer : A, Explanation :  The marketing planning process involves making broad, strategic decisions at the higher levels of an organization and implementing more specific, narrowly defined actions at the lower levels. This ensures that the overarching strategy is effectively executed through detailed tasks.

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