Asked by
Dovie Shepherd
on Nov 28, 2024Verified
The label on AmBeer Inc.'s beer reads, "U.S. quality" and, beneath that phrase in small print, "Made with Imported Hops." Bruce and other consumers file a class action against the brewer in California, which prohibits the use of an unqualified U.S.-origin claim. The plaintiffs' best ground for a possible recovery is most likely
A) misleading advertising.
B) unethical labeling practices.
C) inconsistent puffery.
D) inferior taste.
Unqualified U.S.-Origin Claim
A claim that suggests a product is entirely made in the U.S. without any conditions or exceptions, implying complete domestic production.
Misleading Advertising
Misleading advertising refers to marketing material that deceives or is likely to deceive, and can significantly alter a consumer's economic behavior.
Class Action
A class action is a lawsuit filed by one or more plaintiffs on behalf of a larger group of people who are similarly affected, to address issues common to the entire class.
- Identify deceptive advertising practices and understand the laws safeguarding consumers in global commerce.
Verified Answer
VT
Learning Objectives
- Identify deceptive advertising practices and understand the laws safeguarding consumers in global commerce.