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Monse Sierra
on Dec 14, 2024

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The growing concern about ________ has led to a decline in direct marketing response rates among some customer groups.

A) government regulation
B) privacy
C) landfill waste
D) postal rates
E) fraud

Direct Marketing

A type of advertising where companies communicate directly with consumers through mail, email, texts, and various other marketing channels.

Privacy

The right to keep one's personal information and activities secluded from the knowledge or scrutiny of others, especially in contexts involving data protection and security.

Response Rates

The percentage of individuals who take a desired action in reaction to communication efforts, often used in marketing and research.

  • Understand the implications of privacy concerns on marketing strategies.
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Aaron GoliatDec 17, 2024
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