The Gap Khakis ads,discussed in the text,demonstrate that marketers know how to stimulate demand for a product by:

A) creating well produced and expensive ads
B) creating an association between the product and desirable properties
C) creating a market niche
D) orchestrating an expensive and long running television ad campaign
E) conducting extensive market research on pants

Question

Chanz Aldridge · Accepted Answer

Final Answer : B, Explanation :  The Gap Khakis ads created an association between the product (khaki pants) and desirable properties such as style, comfort, and versatility. This association stimulated demand for the product. While creating well-produced ads and conducting market research may also contribute to stimulating demand, the focus on creating an association with desirable properties is the most significant factor demonstrated in the Gap Khakis ads. Creating a market niche and orchestrating a long-running ad campaign may also contribute to demand stimulation, but these factors are not demonstrated in the Gap Khakis ads.

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