The ______ effect occurs when people adopt positions or support candidates because they are perceived to be popular.

A) conformity
B) spiral of silence
C) popularity contest
D) bandwagon

Conformity

The act of aligning one's beliefs, attitudes, and behaviors with those of a group or society's norms and expectations.

Spiral Of Silence

A theory suggesting that people may remain silent on their views when they believe they are in the minority, to avoid social isolation.

Popularity Contest

A competition where success is determined by the level of support or approval from the general public or a specific group of people.