Asked by
Jacob Stendeback
on Dec 13, 2024Verified
The description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation is referred to as
A) consumer group profiling.
B) demographics.
C) behavioral analysis.
D) psychographics.
E) statistical analysis.
Consumer Group Profiling
The practice of categorizing consumers into groups with similar characteristics for marketing purposes.
Psychographics
Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Demographics
Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.
- Understand the demographic features that delineate a population.
Verified Answer
JT
Learning Objectives
- Understand the demographic features that delineate a population.