The day-to-day function of creating economic value for companies and constructing meaning is representative of ______.

A) discourse of democracy
B) self-capitalism
C) identity construction
D) communicative capitalism

Economic Value

The worth of a good or service as determined by its utility and scarcity in the market.

Meaning

The significance, interpretation, or understanding attributed to something, such as a word, symbol, or event.

Communicative Capitalism

The idea that a strong connection exists between the creation of economic value and the construction of meanings through communication processes. In a brand economy, value is created through management of meanings.