Asked by
Jatin Raghuvanshi
on Dec 14, 2024Verified
The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the
A) promotion channel.
B) channel of communication.
C) marketing matrix.
D) promotional mix.
E) media mix.
Promotional Mix
A combination of marketing tools used by a business to effectively promote its products or services.
Communication Tools
Communication tools include a range of software, platforms, and technologies used for sharing information and facilitating conversations among individuals or groups.
Prospective Buyers
Individuals or entities showing interest in purchasing a product or service but who have not yet made the purchase.
- Distinguish and detail the components that make up the promotional mix.
Verified Answer
SB
Learning Objectives
- Distinguish and detail the components that make up the promotional mix.