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TEAGAN KELLEY
on Dec 12, 2024

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The calculation for ________ considers a customer's product or service usage rate, their loyalty to the company, and the firm's cost to serve that customer over time.

A) quarterly profit
B) customer lifetime value
C) organizational segmentation
D) break even point
E) demand elasticity

Customer Lifetime Value

The total worth to a business of a customer over the whole period of their relationship.

Usage Rate

The frequency at which a consumer uses a product or service within a given time frame.

Loyalty

A strong feeling of support or allegiance, often seen in the context of brands or organizations as repeated purchases by consumers.

  • Recognize the concept of customer lifetime value and its relevance in focusing marketing efforts.
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Yasmin AlayaDec 14, 2024
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