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The attributes of a company that come to mind when you hear the name represents a ______.
A) company name
B) social responsibility
C) corporate brand
D) popular product
Corporate Brand
A corporate brand represents the collective identity, values, and reputation of a company, as perceived by its customers, employees, and stakeholders, influencing its market positioning and consumer trust.
Social Responsibility
The obligation of an individual, group, or organization to act for the benefit of society at large, balancing profit-making activities with activities that benefit the community.
Company Name
The legally registered name under which a company operates and is known by its customers and the public.
- Describe the components that contribute to the construction of a corporate brand.
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Learning Objectives
- Describe the components that contribute to the construction of a corporate brand.
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