The attitude-behavior link is stronger when:

A) rewards are valued by employees and but are not directly tied to performance.
B) the time between the attitude measurement and the observed behavior is short.
C) organizational citizenship behavior is directed at different facets of an organization.
D) the social context does not reinforce the attitudes and cultural belief systems.

Attitude Measurement

is the process of using various techniques and tools to evaluate and quantify individuals' attitudes towards objects, people, or ideas.

Social Context

The environmental and cultural factors that influence the behavior and attitudes of individuals or groups.

Organizational Citizenship Behavior

Voluntary behaviors employees perform to help others and benefit the organization, beyond their formal job requirements.