The acquisition of a firm in the same industry as the bidder is called a:

A) Conglomerate acquisition.
B) Forward acquisition.
C) Backward acquisition.
D) Horizontal acquisition.
E) Vertical acquisition.

Conglomerate Acquisition

A type of corporate action in which a company purchases another company that operates in a completely different industry.

Horizontal Acquisition

The purchase of a company operating at the same level of the value chain in similar or different industries to increase market share.

Vertical Acquisition

A corporate strategy where a company acquires another company in the same supply chain.