Statement I: The trend toward customization is taking product differentiation one step further.
Statement II: Americans are provided with about the same amount of product differentiation as people in most other countries.

A) Statement I is true and statement II is false.
B) Statement II is true and statement I is false.
C) Both statements are true.
D) Both statements are false.

Product Differentiation

A tactic used by companies to distinguish their products from those of competitors by highlighting unique features.

Customization

The process of modifying goods or services to meet specific customer preferences or requirements.

Americans

Refers to the citizens or natives of the United States, often in the context of discussing national identity, culture, or social issues.