Some charities enclose small gifts for the recipient, such as return address labels, in their fundraising letters. This strategy seems to rely on the __________.

A) generosity principle
B) self-disclosure effect
C) reciprocity principle
D) reciprocal-concession effect

Question

Nguyet Huynh · Accepted Answer

Final Answer : C, Explanation :  The strategy of enclosing small gifts relies on the reciprocity principle, which suggests that we feel obliged to repay others the favors, gifts, or concessions they offer us. By providing a small gift, charities are hoping to trigger this sense of obligation and increase the likelihood of a donation.

Some charities enclose small gifts for the recipient, such as return address labels, in their fundraising letters. This strategy seems to rely on the __________.

A) generosity principle
B) self-disclosure effect
C) reciprocity principle
D) reciprocal-concession effect

Definitions

Learning Objectives

Learning Objectives

Related questions

Some charities enclose small gifts for the recipient, such as return address labels, in their fundraising letters. This strategy seems to rely on the __________.A) generosity principleB) self-disclosure effectC) reciprocity principleD) reciprocal-concession effect

Definitions

Learning Objectives

Learning Objectives

Related questions

Some charities enclose small gifts for the recipient, such as return address labels, in their fundraising letters. This strategy seems to rely on the __________.

A) generosity principle
B) self-disclosure effect
C) reciprocity principle
D) reciprocal-concession effect