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Self-regulatory efforts to respond to online consumers' concerns about privacy and security include
A) eliminating the use of cookies on marketing websites.
B) prohibiting the collection of online consumers' personal and financial information.
C) awarding the TrustArc trademark to companies that comply with privacy standards.
D) lobbying against the adoption of federal Internet privacy laws.
E) relying on the U.S. government to protect online consumer privacy.
Self-regulatory Efforts
Initiatives undertaken by industries or companies to police themselves by adhering to internal rules or guidelines, often to prevent external regulation.
Online Consumers
Individuals acquiring goods or services via the internet.
Privacy Concerns
Issues and worries consumers have regarding how their personal information is collected, used, and shared by organizations.
- Understand the ethical considerations connected with digital marketing techniques, such as employing cookies and collecting information.
Verified Answer
Learning Objectives
- Understand the ethical considerations connected with digital marketing techniques, such as employing cookies and collecting information.
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