Asked by
Emily Mejia
on Oct 11, 2024
Verified
Ron, a researcher at Texo Labs, desires to conduct his study in a shopping mall to understand the factors influencing the shopping preferences of customers. In the context of methods of study, Ron is conducting a(n) _____ experiment.
A) artificial
B) field
C) laboratory
D) construct
Field Experiment
An experiment that is conducted in a natural setting rather than in a laboratory setting.
Shopping Preferences
Individual choices or inclinations towards certain products, brands, or shopping environments.
- Outline the positive aspects and limitations of field experimentation in comparison to conducting experiments in a lab setting.
Verified Answer
KM
Learning Objectives
- Outline the positive aspects and limitations of field experimentation in comparison to conducting experiments in a lab setting.
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