Reverse marketing is:A) when the buying organization has decided to stop making something in-house and identifies a supplier from its existing supply base.B) when the supply department sells internal users on a specific supplier that the user was opposed to initially.C) when the marketing department tries to convince the supply department to stop buying from a specific supplier.D) an aggressive,purchaser-initiated approach to finding and developing world class suppliers.E) an aggressive,marketing-initiated approach to finding and developing world class suppliers.

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Katie Lopez · Accepted Answer

Final Answer : D, Explanation :  Reverse marketing is an aggressive, purchaser-initiated approach aimed at finding and developing world-class suppliers. It involves the buyer actively seeking out suppliers and working closely with them to ensure high-quality products and services, rather than passively accepting offers from suppliers.

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