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Research in many ways is one of the most challenging yet demanding functions in social media.
Research
The systematic gathering of information in a scientific and objective manner to help answer questions; one of the primary duties of social media professionals.
Challenging
Describes tasks, situations, or goals that are demanding and difficult, requiring effort and determination to overcome.
Demanding
Requiring or calling for a significant amount of effort, skill, or attention.
- Become acquainted with the role that research and data collection play in the domain of social media.
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Learning Objectives
- Become acquainted with the role that research and data collection play in the domain of social media.
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