Asked by
Natalie Barrans
on Nov 17, 2024Verified
Research has found that messages that involve fear are never effective at persuading people because it is seen by most as a feeble and transparent attempt to change an opinion, attitude, or behavior.
Fear
An unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat.
Persuading
The process of convincing someone to do or believe something through reasoning or the use of emotion.
- Discuss the effectiveness of fear in persuasive messages.
Verified Answer
AV
Learning Objectives
- Discuss the effectiveness of fear in persuasive messages.
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