Asked by
natalia tupaz
on Nov 20, 2024
Verified
_______ refers to the process of evaluating and selecting the ________.
A) Advertising; media buy
B) Media planning; media mix
C) Promotion planning; advertising mix
D) Media buying; media mix
E) Media mixing; media buy
Media Planning
The process of evaluating and selecting the media mix that will deliver a clear, consistent, compelling message to the intended audience.
Media Mix
The combination of different types of media (digital, print, TV, etc.) used in a marketing strategy to reach the target audience.
- Acquire knowledge on the strategies of media planning, selecting appropriate media combinations, and the critical role of media acquisition in promotional activities.
Verified Answer
RS
Learning Objectives
- Acquire knowledge on the strategies of media planning, selecting appropriate media combinations, and the critical role of media acquisition in promotional activities.