Asked by
Utari Natania
on Nov 22, 2024
Verified
Psychographic segmentation involves categorizing customers based on what they actually do with their goods and services.
Psychographic Segmentation
Segmentation that divides markets using demographics, psychology, and personality traits.
Goods And Services
Physical items (goods) and intangible assistance (services) that fulfill the needs or wants of consumers.
- Comprehend the diverse approaches to market segmentation (demographic, geographic, psychographic, and behavioral).
Verified Answer
SP
Learning Objectives
- Comprehend the diverse approaches to market segmentation (demographic, geographic, psychographic, and behavioral).
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