Asked by
Karena Lebranch
on Nov 20, 2024
Verified
Primary data includes historical data that relates to the project.
Primary Data
Information collected directly through original research, specifically for a particular issue or problem at hand.
Historical Data
Past information and records that are used to analyze trends, forecast future events, or perform research.
- Contrast primary and secondary data and their application in marketing research studies.
Verified Answer
KR
Learning Objectives
- Contrast primary and secondary data and their application in marketing research studies.
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