Presenting an ad as if it were a drama, linking the viewer emotionally with a sensation from experiencing use of the product, is termed:

A) a metaphor.
B) experiential advertising.
C) transformational advertising.
D) psychodrama.

Transformational Advertising

Transformational advertising aims to create a connection between the consumer's emotions and the product or brand, elevating the perceived value and experience beyond its functional attributes.

Experiential Advertising

A marketing strategy that focuses on helping consumers experience a brand or product through immersive and interactive activities or events.