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ajeng ellyawan
on Nov 20, 2024

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Pravat is trying to promote his new, self-published financial guidebook. By directly promoting it to readers in Wall Street Journal, he is using a push strategy.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

  • Differentiate between push and pull strategies in marketing.
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Chinmay PandeyNov 26, 2024
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