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Diwas Basnet
on Dec 13, 2024

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PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as

A) franchising.
B) a joint venture.
C) licensing.
D) direct investment.
E) exporting.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or any other business activity.

Global Market Entry

Strategies and methodologies businesses use to enter international markets, including exports, franchising, and direct investment.

Frito-Lay's

A subsidiary of PepsiCo that manufactures and sells a wide range of snack foods including chips and crisps.

  • Outline the differences between licensing, franchising, and joint ventures.
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julia obrienDec 13, 2024
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