Asked by
akshay thakur
on Nov 06, 2024Verified
People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol.Which of the following social variables of buying behavior is demonstrated in the given scenario?
A) Social force
B) Social role
C) Social class
D) Cultural group
E) Ethnic group
Social Ladder
The hierarchical structure within a society, where individuals or groups are ranked according to status or authority.
Social Variables
Social variables are factors that represent characteristics of societies, communities, or individuals, such as age, gender, income level, and educational background, which can influence behaviors and outcomes.
- Explain the concept of social classes and their influence on consumer buying behavior.
Verified Answer
DM
Learning Objectives
- Explain the concept of social classes and their influence on consumer buying behavior.