Asked by
pamela mae platon
on Dec 12, 2024
Verified
People posing as customers who are paid to check on the quality of a company's products and services and write a detailed report on the experience are
A) mystery shoppers.
B) customer ombudsmen.
C) secret customers.
D) social media influencers.
E) repeat customers.
Mystery Shoppers
Individuals hired to visit stores, restaurants, or other businesses anonymously to evaluate customer service, product quality, and the overall experience.
Quality
The degree to which a product or service meets or exceeds customer expectations.
Company's Products
The goods and services that a company offers to consumers in the marketplace.
- Illustrate different methods used for data assembly in marketing research, involving observational strategies, neuromarketing, and surveys.
- Comprehend the importance of utilizing mystery shoppers to assess customer service and product quality.
Verified Answer
SB
Learning Objectives
- Illustrate different methods used for data assembly in marketing research, involving observational strategies, neuromarketing, and surveys.
- Comprehend the importance of utilizing mystery shoppers to assess customer service and product quality.