Asked by
Gabriella Gomez
on Oct 22, 2024Verified
Nigel is very proud of his British culture and tends to view other cultures as potentially inferior to his own. This is an example of ethnocentrism.
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often leading to prejudice and discrimination against others.
British Culture
The customs, traditions, and social norms originating from or associated with the United Kingdom.
- Understand the idea of culture and cultural intelligence within the scope of global business.
Verified Answer
GB
Learning Objectives
- Understand the idea of culture and cultural intelligence within the scope of global business.
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