Asked by
Sharifah Hafizah
on Dec 15, 2024
Verified
Multichannel marketing facilitates ________, which means consumers shop online and then return unwanted merchandise to a nearby store.
A) showrooming
B) bait and switch
C) BOPUS
D) price shopping
E) BORIS
Multichannel Marketing
A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.
Showrooming
The behavior of checking out products in a physical retail store without buying them, and later searching online to buy the same products at a cheaper price.
- Identify the significance and utilization of multichannel marketing in generating value for consumers.
Verified Answer
AL
Learning Objectives
- Identify the significance and utilization of multichannel marketing in generating value for consumers.
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