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Kevin Rigby
on Dec 14, 2024

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Michelin's ________ can be summed up as "providing safety-conscious parents greater security in tires at a premium price."

A) customer value proposition
B) protocol
C) mission statement
D) core values
E) marketing program

Customer Value Proposition

A business or marketing statement that describes why a customer should buy a product or use a service, summarizing the benefits of the offer.

Protocol

A statement that, before product development begins, identifies a well-defined target market; specific customers’ needs, wants, and preferences; and what the product will be and do to satisfy consumers.

  • Comprehend the notion of customer value proposition and its importance in marketing strategies.
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YD
Yahye dahirDec 20, 2024
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