Asked by
Robert Rogers
on Nov 08, 2024Verified
________ means using more than one criterion to characterize an organization's accounts.
A) Multivariable account segmentation
B) Key stoning
C) Parallel account integration
D) Territory-aggregate management
E) Double positioning
Multivariable Account Segmentation
A strategy in marketing that involves categorizing accounts based on several factors or variables to tailor sales approaches more effectively.
Territory-Aggregate Management
The process of overseeing and optimizing sales and marketing efforts within a specific geographical area or market segment.
Double Positioning
A branding strategy where a product or service is positioned to appeal to two different target markets or segments simultaneously.
- Grasp the concept and application of multivariable account segmentation.
Verified Answer
TF
Learning Objectives
- Grasp the concept and application of multivariable account segmentation.