Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.

A) the medium itself and the experience from using it
B) the face-to-face conversations that we have
C) the impact of social forces
D) none of these, the content is the most influential

Marshall McLuhan

A pioneering Canadian philosopher and educator known for his work on media theory, who coined the expressions "the medium is the message" and "global village."

Medium Itself

Refers to the actual communication channel or medium through which information or content is delivered and its inherent characteristics.