Asked by
Angelina Hourn
on Dec 14, 2024Verified
Marketspace word-of-mouth behavior is referred to as
A) tweets.
B) buzz.
C) instant messaging.
D) blogging.
E) likes.
Buzz
The excitement and conversations created by consumers around a brand, product, or event, often through word-of-mouth.
Marketspace
A virtual space where companies and customers interact digitally for buying and selling products or services.
Word-Of-Mouth Behavior
The act of consumers sharing their experiences with a product or service with others, the most authentic and powerful form of marketing as it is based on personal experience and trust.
- Become familiar with the tactics involved in executing viral and buzz marketing efforts.
Verified Answer
MH
Learning Objectives
- Become familiar with the tactics involved in executing viral and buzz marketing efforts.