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Tyree Hunter
on Nov 22, 2024

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Market segmentation helps firms decide how to allocate their marketing resources in a way that maximizes profit.

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.

Marketing Resources

Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.

Maximizes Profit

The strategic effort made by businesses to increase the difference between their revenues and expenses.

  • Gain an understanding of the core tenets and criticality of market segmentation in the field of marketing.
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Marie BarefootNov 27, 2024
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