Asked by
Rahul Patel
on Dec 13, 2024
Verified
Many consumers are committed to brands with a strong link to social action. An example of this would be
A) McDonald's "I'm Lovin' It" campaign.
B) Airbnb's "We Accept" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.
Social Action
Activities taken by individuals or groups to create, change, or maintain societal norms and values.
"We Accept" Campaign
A marketing campaign focusing on inclusivity, typically highlighting a brand's acceptance and support of diverse customer groups.
- Recognize the significance of sustainability and corporate social responsibility within contemporary business operations.
Verified Answer
TT
Learning Objectives
- Recognize the significance of sustainability and corporate social responsibility within contemporary business operations.