Asked by
Ricardo Martins Furtado
on Nov 09, 2024
Verified
Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?
A) They need to test out the Cinnabons for research purposes.
B) They need to conduct a content audience to determine which assets that have worked before.
C) They need to brainstorm more ideas that are lit for Generation Z audiences for the brand.
D) They need to research and determine what are the current trends in content marketing.
Content Marketing Strategy
A plan for creating, publishing, and distributing valuable content to target audiences in order to attract and retain customers and ultimately drive profitable customer action.
Generation Z
Refers to the demographic cohort following Millennials, typically those born between the mid-to-late 1990s and early 2010s, known for being digital natives.
Trends in Content Marketing
Emerging patterns and shifts in strategies used to create, publish, and distribute valuable content to attract a targeted audience.
- Absorb the strategic planning of content marketing and its pivotal importance in promoting online brand awareness and involvement.
- Become familiar with the maneuvering aspects of content marketing necessary for the fulfillment of business goals and objectives.
Verified Answer
MS
Learning Objectives
- Absorb the strategic planning of content marketing and its pivotal importance in promoting online brand awareness and involvement.
- Become familiar with the maneuvering aspects of content marketing necessary for the fulfillment of business goals and objectives.