Asked by
Shaina Kaushal
on Dec 15, 2024
Verified
Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto, Canada. He personally shops the world over, handpicks, and orders authentic and beautiful handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi.com website. In terms of the marketing channel, Tabrizi is acting as
A) a consumer.
B) an agent.
C) a wholesaler.
D) a brokerage firm.
E) a middleman.
Marketing Channel
Pathways that products and services follow from producers to consumers, including intermediaries like wholesalers and retailers.
Oriental Rugs
Hand-knotted or woven rugs from the Middle East, Central Asia, and the Far East, known for their intricate patterns and craftsmanship.
Brick-And-Mortar
Traditional physical retail stores as opposed to online or electronic marketplaces.
- Grasp the purpose and role of different entities within the distribution chain, such as retailers, wholesalers, and agents.
Verified Answer
AB
Learning Objectives
- Grasp the purpose and role of different entities within the distribution chain, such as retailers, wholesalers, and agents.