Asked by
Yosiria Serpas
on Dec 15, 2024Verified
Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are ________ products.
A) specialty
B) selective
C) shopping
D) prestige
E) convenience
Shopping Products
Shopping products are items that consumers purchase less frequently and usually compare on attributes such as quality, price, and style before making a decision.
Product Differentiation
The approach of making a product or service stand out from the competition to enhance its appeal to a particular target audience.
Prestige
The respect and admiration that something or someone receives based on a perception of success or quality.
- Define the segments of consumer products through an examination of consumer behavior.
Verified Answer
LB
Learning Objectives
- Define the segments of consumer products through an examination of consumer behavior.