Asked by
Camilo Bascolo
on Nov 02, 2024
Verified
______ is the best-known form of nonpersonal selling.
A) Direct mail
B) Personal selling
C) Advertising
D) Distribution
Nonpersonal Selling
Consists of advertising, sales promotion, direct marketing, and public relations.
Advertising
Paid nonpersonal communication usually targeted at large numbers of potential buyers.
Direct Mail
A marketing strategy involving the sending of advertisements or promotional materials directly to potential customers via postal mail.
- Gain an understanding of the distinct roles and variations of promotional strategies in marketing.
- Understand the assortment of advertising tools and their utilization.
Verified Answer
MP
Learning Objectives
- Gain an understanding of the distinct roles and variations of promotional strategies in marketing.
- Understand the assortment of advertising tools and their utilization.
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