_____ is the additional market share and profits products earn because of the brand's strength compared with that of competing products.

A) Brand identity
B) Brand extension
C) Brand image
D) Brand equity

Brand Equity

The additional market share and profits products earn because of the brand’s strength compared with that of competing products.

Market Share

The portion of a market controlled by a particular company or product, usually expressed as a percentage.

Brand Identity

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.