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________ is an example of a public source of information consulted during an external search as part of the purchase decision process.
A) People magazine advertising
B) Consumer Reports magazine
C) A salesperson at the Apple Store
D) Your brother-in-law
E) A point-of-purchase display at Target
Consumer Reports Magazine
A monthly magazine that publishes reviews and comparisons of consumer products and services based on reporting and testing.
People Magazine Advertising
The purchase of advertising space in People Magazine, a popular American weekly magazine that specializes in celebrity news and human-interest stories, to reach a wide audience.
External Search
The process whereby consumers seek out information outside of their personal knowledge base to make informed purchasing decisions, often involving research and comparison.
- Realize the broad spectrum of available sources for external information gathering and their inherent features.
- Distinguish between different sources of information (e.g., marketer-dominated vs. public sources).
Verified Answer
Learning Objectives
- Realize the broad spectrum of available sources for external information gathering and their inherent features.
- Distinguish between different sources of information (e.g., marketer-dominated vs. public sources).
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