Individuals who expend more effort than others to achieve a desired goal are:

A) more likely to experience a decrease in perceived value of the goal
B) unlikely to experience a change in perceived value of the goal
C) more likely to experience an increase in perceived value of the goal
D) affected by social facilitation more strongly

Perceived Value

The worth or importance a consumer assigns to a product, service, or brand, based on how well it is believed to meet needs and expectations.

Effort

The amount of physical or mental energy expended to achieve a goal.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically improving on simple or well-practiced tasks.