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Alexia Hobbs
on Dec 12, 2024

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In the sneaker business, Heelys practiced ________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.

A) head-to-head
B) parallel market
C) reflexive
D) repositioning
E) differentiation

Differentiation Positioning

Differentiation positioning is a marketing strategy where a brand establishes itself apart from competitors by emphasizing unique features, benefits, or aspects of its products or services.

Imbedded, Detachable Wheel

A wheel design that can be integrated into an object and easily removed or detached when necessary.

  • Comprehend the process and strategies for product repositioning.
  • Outline the distinctions between head-to-head and differentiation positioning approaches.
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McKenna YensenDec 15, 2024
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