Asked by
Alexia Hobbs
on Dec 12, 2024Verified
In the sneaker business, Heelys practiced ________ positioning when it introduced a line of Heelys sneakers that came with an imbedded, detachable wheel in the shoe's heel marketed to young teens.
A) head-to-head
B) parallel market
C) reflexive
D) repositioning
E) differentiation
Differentiation Positioning
Differentiation positioning is a marketing strategy where a brand establishes itself apart from competitors by emphasizing unique features, benefits, or aspects of its products or services.
Imbedded, Detachable Wheel
A wheel design that can be integrated into an object and easily removed or detached when necessary.
- Comprehend the process and strategies for product repositioning.
- Outline the distinctions between head-to-head and differentiation positioning approaches.
Verified Answer
MY
Learning Objectives
- Comprehend the process and strategies for product repositioning.
- Outline the distinctions between head-to-head and differentiation positioning approaches.