Asked by
Alesia Thomas
on Nov 23, 2024
Verified
In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.
Advergaming
The practice of using video games to advertise a product, brand, or message, often integrating the promotional content directly into the gameplay.
Everquest
A popular massively multiplayer online role-playing game (MMORPG) that immerses players in a fantasy world.
- Gain an understanding of the principle, strategies, and effects of advergaming in current advertising practices.
Verified Answer
AM
Learning Objectives
- Gain an understanding of the principle, strategies, and effects of advergaming in current advertising practices.