In the context of the marketing concept,which is the first step that a business must take?

A) Develop durable goods.
B) Find out what consumers desire.
C) Produce innovative products.
D) Promote new products.
E) Build a brand name.

Marketing Concept

The idea that an organization should try to satisfy customers’ needs through coordinated activities that also allow it to achieve its own goals.

Durable Goods

Consumer products that have a long life span and are not consumed or worn out quickly.