In the context of attribution theory, we tend to attribute our own successes to our own internal factors and to attribute our own failures to external factors.

Attribution Theory

A theory in social psychology that explains how individuals infer the causes of their own and others' behavior.

Internal Factors

Elements within an organization that can influence its operations, including its personnel, culture, and internal processes.

External Factors

Elements outside of an individual's or organization's control that can influence outcomes, such as economic conditions, societal trends, or technological changes.