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Chase Staples
on Dec 15, 2024

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In the 1980s, typical round-trip coach airfares from the East Coast to London were more than $500. Then Freddie Laker introduced the People's Express, a competing service into Newark at $350. Major airlines matched his price-and continued to do so until they drove People's Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People's Express is an example of ________ on the part of the major airlines.

A) price fixing
B) price discrimination
C) deceptive pricing
D) predatory pricing
E) pricing constraints

Predatory Pricing

A sales strategy involving setting prices unsustainably low with the intention to eliminate competition, deemed unethical and often illegal.

Sherman Act

A foundational piece of antitrust legislation in the United States that aims to prevent monopolies and promote competition.

  • Learn to acknowledge and grasp the implications of predatory pricing on competitive dynamics.
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DH
Diego HernandezDec 22, 2024
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