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Kenyatta Kruetzfeldt
on Dec 15, 2024

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In terms of the diffusion of innovation, early majority accounts for ________ percent of product adopters.

A) 2.5
B) 13.5
C) 16
D) 34
E) 50

Early Majority

A segment of the population that adopts new products or innovations after the innovators and early adopters have done so, representing a significant portion of the market.

  • Identify the characteristics and percentages of innovators, early adopters, early majority, late majority, and laggards in the diffusion process.
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Caroline PowellDec 17, 2024
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